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Purelea WordPress Wellness Brand Website with Performance Ads Integration
Project Overview: Purelea is an organic skincare and wellness brand. They wanted to transition from local retail to direct-to-consumer (D2C) online sales.
Client Challenge & Goal
Create a custom WooCommerce website with a clean, soothing aesthetic. Integrate Meta Pixel/Conversions API for retargeting campaigns.
Implementation & Strategy
- Custom WordPress design matching a minimalist, organic look.
- WooCommerce core optimization with clean database calls.
- Pixel/API setup tracking add-to-carts, page views, and purchases.
Quantifiable Growth Results
+50% Monthly Growth
Experienced a steady 50% month-over-month increase in online sales since layout deployment.
2.8x Retargeting ROAS
Warm retargeting pixel campaigns generated a 2.8x average return on ad spend.
Project Deliverables & Tech Stack
We delivered a custom WooCommerce setup, optimized payment systems (UPI, cards), integrated Meta Pixel & Conversions API, and configured automatic inventory reports.
Executive Summary
By building a website aligned with performance marketing requirements, Weblockin helped Purelea achieve rapid D2C scalability.