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Kuuraii High-Converting Shopify Fashion Store with Custom UI
Project Overview: Kuuraii is a fast-growing fashion brand focused on premium apparel. Their old store had a standard theme that failed to express their unique aesthetic, leading to high cart abandonment.
Client Challenge & Goal
Create a custom, high-end Shopify UI matching their brand guidelines. Add conversion features like quick buy, size chart popups, and upsell modules.
Implementation & Strategy
- Custom Liquid layout coding with Out-of-the-Sandbox theme base.
- Conversion Rate Optimization (CRO) review of the cart/checkout flow.
- Mobile responsive typography and swipeable product collections.
Quantifiable Growth Results
+35% AOV Increase
Strategic checkout upsells and bundle options boosted the average order value by 35%.
40% Lower Bounce Rate
A beautiful and modern layout decreased immediate user bounces by 40%.
Project Deliverables & Tech Stack
We created a fully responsive custom Shopify theme. Deliverables included product video blocks, size guides, an optimized one-page checkout drawer, and local currency calculators.
Executive Summary
The custom storefront immediately improved brand credibility, allowing Kuuraii to scale their performance ad spend profitably.