Our projects

HTML5 CSS3 JavaScript React.JS Next.JS Shopify WooCommerce Laravel PHP Wix Node.JS MySQL PostgreSQL MongoDB Firebase
HTML5 CSS3 JavaScript React.JS Next.JS Shopify WooCommerce Laravel PHP Wix Node.JS MySQL PostgreSQL MongoDB Firebase

projects case studies

Need any Help!

+91 6395256987

Performance Marketing · Wellness

Nature's Herbs Magic Conversion & Performance Marketing

Project Overview: Nature's Herbs Magic is an herbal wellness brand offering a curated range of natural health products designed to support everyday well-being. Rooted in traditional herbal wisdom and modern expectations, they came to Weblockin to address three core barriers to growth: a website that wasn't converting, ads that weren't optimised, and a customer base that wasn't being retained.

Client Challenge & Goal

Address conversion drop-offs, optimize performance marketing spend, and build a sustainable retargeting and customer retention engine simultaneously.

Implementation & Strategy

We built a comprehensive, multi-channel growth system targeting website, advertising, and retargeting channels:

  • Trust-Building Design: Redesigned the storefront to reflect wellness authenticity, aligning product page layouts, copywriting, and product presentation.
  • Frictionless Checkout: Rebuilt the checkout flow from scratch and integrated Razorpay Magic Checkout to eliminate final-stage drops.
  • Data-Driven Ads: Built performance marketing campaigns on actual customer behavior and purchase history, achieving precise audience targeting and pricing strategies.
  • WhatsApp Retention: Deployed a retargeting workflow to recover abandoned checkouts and re-engage lapsed buyers with automated, personalized flows.

Quantifiable Growth Results

₹1,43,000 Revenue

Monthly revenue scaled from ₹40,000–50,000 to approximately ₹1,43,000.

5x+ Consistent ROAS

Consistently exceeded a 5x ROAS through precise target audience mapping and pricing adjustments.

+82% Brand Reach

Brand reach and general awareness expanded by 82% post-launch.

1,000+ Customers

Over 1,000 new Wellness product buyers acquired post-optimization.

Project Deliverables & Tech Stack

Deliverables included trust-building product page layouts, Razorpay Magic Checkout API integrations, behavior-led performance marketing campaigns, and automated WhatsApp CRM retention setups.

Executive Summary

Nature's Herbs Magic scaled its business and optimized its digital ROI by combining wellness trust assets, simplified checkout systems, and behavior-led retargeting flows.